Cover Video

    07/30/16:
    ROUGH UK Presents: The Mercures Party

    ROUGH UK Presents, Film Director Xavier Ruax , Art Director/Producer Rafael Hernandez who worked alongside Fashion Director Ricardo Medina to create a conceptual fashion story titled ''The Mercure’s Party.'' The conceptual element in the film is the Art of Jelly which acts as a distraction from the main story. Generating confusion and creating expectations that get clear when the story reaches its climax. The aesthetics that unfolds are the element that brings together a new scene with characters such as post-human artist Pandemonia™ featured in the new film Absolutley Fabulous showing at cinemas now . The fashion film portraits a new generation of London designers and current trends wrap under a new take with 70’s vibes in a hotel in London’s Greenwich, the place to be seen.

     

    • Directed :XAVIER RUAX ; Fashion Director: RICARDO MEDINA; Producer: RAFAEL HERNÁNDEZ; Director Of Photography: JONATHAN STOW
    • Special Guests Appearance
    • Artist
    • PANDEMONIA®
    • Shoe Designer
    • LUCY CHOI
    •  
    • Models
    • JERI ALI
    • DANNA WHITEHEAD
    • JOHANNA NAULT
    • CHARLIE NOWLAN
    • ALEXANDER BECK
    • EDWARD KASISOPA
    • Focus Puller
    • MATT DEELEY
    • Colorist
    • JAX HARNEY
    • Director Assistant
    • ELI NAVARRO
    • Photographer
    • OLIVIER RIEU
    • Prop Stylist
    • HARRIET RODERIQUES
    • Stylist Assistants
    • IKA NOORHARINI
    • JAIME ROLF
    • MARTA ZAMPERUTTI
    • Hair Stylist
    • SANDRA NILSEN
    • ANDRA ROXANA PETREA
    • ANNA ROMERO
    • Music
    • Deep House Fashion
    • by VOVA KENNEDY
    • ——
    • Special Thanks
    • Sophie Le Duc
    • The Greenwich Hotel
    • Catherine Grove,
    • London SE10 8FR,
    • +44 (0) 20 8469 4440
    •  
    • CLOTHING
    • Lucy Choi London
    • Vinti Andrews
    • Hugo Boss
    • Armani
    • Gabriel Vielma
    • General Eyewear
    • La Perla
    • Joshua Kane
    • Dent De Man
    • Topman
    • Topshop
    • Roberto Cavalli
    • Chanel
    • MODEL MANAGEMENT
    • ELITE
    • UNSIGNED
    • AMCK
    • MARYLINE PARIS
    •  

     

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