Marc Jacobs has been unveiled as the Creative Director of Diet Coke for 2013; the partnership is a part of their newest campaign ‘Sparkling Together for 30 Years’ in which a limited edition collection of must-have cans that unite the stylish, light-hearted personalities of both Marc Jacobs and Diet coke.
Commenting on the collaboration Jacobs said, “I feel very privileged to be the new Creative Director of Diet Coke and put my stamp on the 30th Anniversary campaign. Diet Coke is an icon… and I love an icon.”….
Inspired by the three decades, the chic can designs will capture the rise of female empowerment through the ‘80s, ‘90s, ‘00s, with a whimsical twist:
‘I Heart ‘80s’embodies the rise of the empowered woman in all her 1980s glory. Marc Jacobs captures her in a timeless and classic style, with a strong rebellious current, which also portrays the designer’s love of theatre.
The‘I Heart ‘90s’ creative is a dynamic reinterpretation of the decade, showcasing the extravagant attitude of the era where fashion, music and art collided in a glamorous exploration of strong femininity and daring attitude. Marc’s signature swallow motif adds a romantic element to the design and features iconic ‘90s fashion accessories including the exaggerated couture trilby hat and treasured stiletto heel.
'I Heart ‘00s’ design is a playful and lighthearted illustration of the sporty-cool decade, embodying humour, sexiness and energy. The evocative silhouette is directly inspired by the Marc Jacobs Spring / Summer 2013 runway show and features his signature red polka dot motif – a hallmark of his early collections.
The exciting limited edition cans are available now nationwide; and in true Coke style There's an exclusive code hidden amongst these gems for the chance to win a Marc Jacobs tote, the tote features Diet Coke’s iconic red and silver colours with a quirky Marc Jacobs twist of red polka dots.
According to our sources there are enough to go around for MANY happy winners. If there wasn’t a reason already to drink Diet Coke all day, there certainly is one now!