Laura Cordrey

Marc Jacobs has been unveiled as the Creative Director of Diet Coke for 2013; the partnership is a part of their newest campaign ‘Sparkling Together for 30 Years’ in which a limited edition collection of must-have cans that unite the stylish, light-hearted personalities of both Marc Jacobs  and Diet coke.

Commenting on the collaboration Jacobs said, I feel very privileged to be the new Creative Director of Diet Coke and put my stamp on the 30th Anniversary campaign. Diet Coke is an icon… and I love an icon.”….

Inspired by the three decades, the chic  can designs will capture the rise of female empowerment through the ‘80s, ‘90s, ‘00s, with a whimsical twist:

‘I Heart ‘80s’embodies the rise of the empowered woman in all her 1980s glory. Marc Jacobs captures her in a timeless and classic style, with a strong rebellious current, which also portrays the designer’s love of theatre.

The‘I Heart ‘90s’ creative is a dynamic reinterpretation of the decade, showcasing the extravagant attitude of the era where fashion, music and art collided in a glamorous exploration of strong femininity and daring attitude. Marc’s signature swallow motif adds a romantic element to the design and features iconic ‘90s fashion accessories including the exaggerated couture trilby hat and treasured stiletto heel.

'I Heart ‘00s’ design is a playful and lighthearted illustration of the sporty-cool decade, embodying humour, sexiness and energy. The evocative silhouette is directly inspired by the Marc Jacobs Spring / Summer 2013 runway show and features his signature red polka dot motif – a hallmark of his early collections.


The exciting limited edition cans are available now nationwide; and in true Coke style There's an exclusive code hidden amongst these gems for the chance to win a Marc Jacobs tote, the tote features Diet Coke’s iconic red and silver colours with a quirky Marc Jacobs twist of red polka dots.

According to our sources there are enough to go around for MANY happy winners. If there wasn’t a reason already to drink Diet Coke all day, there certainly is one now! 

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