Cuba Charles

Spring summer 2013 looks like it's gong to be very big and better for PUMA as they launch 'Worn My Way' campagin. The 'Worn My Way' campaign is  Puma's  new Uk and Benelux specific seasonal  S/S 13 campagin that will engage PUMA's consumers from all walks of life therough a seris of innovative activity across the deiverse media platform.

The intial campaign roll out will see PUMA ambassdors professor Green, Jamal Edwards and Micha B mixing with chosen individuals PUMA fans in both London and Liverpool. The  above mentioned ambassadors who are known for their style sense with share some tips  on with the PUMA fans.

The campaign will have an innovative interactive hub which will act as a perfect platform for PUMA fans to share their looks with the world. The campaign launch is on the 7th of this month. Behind the scenes footage of the campaign 'Worn My Way' says it all as far PUMA reaching out to its diverse consumers are concerned.

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