Fashion
06/04/13:
FAST TRACK
Fashion is one of the only industries in the world that is constantly evolving and moving forward . Change , adaptability  is at the fore front of  every major fashion brand  and collaborations gives birth to a  different world. A world that sometimes suprises and shocks us with so much delight. This lattest collaboration between Stella McCartney and adidas brings  a fresh new light to the defintion of fashion meets sports.
 
DIRECTOR : TOKYO JAMES 
PHOTOGRAPHY : DANNY BALDWIN
STYLIST : CUBA CHARLES
VIDEO EDITOR : MARIOS  ST 
MAKE UP : MYO MINT
HAIR : KEVIN LUCHMAN
MODELS : AMBR & MIHAELA @M&P
MUSIC : GEOFFREY AHN
ALL CLOTHES by adidas by Stella McCartney  
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ROUGH ITALIA LAUNCHES : AMOR SACRO AMOR PROFANO

“Rough is for the Creative”   Tokyo James Luca Maria Piccolo is a man with a plan.  Raised in Italy and after achieving a BA in Product Design at Politecnico di Milano he settled in England in 2011. A recent graduate with a Master of Arts in Fashion Photography at the University of Arts London Luca started making films and hit the London scene where he caught the eye of Tokyo James for ROUGH Magazine.  After completing a number of projects for ROUGH UK Luca was once again tapped on the shoulder for ROUGH but this time to work for ROUGH Global.   Luca is the new Director of Visual Arts for Rough Italia Magazine.  ROUGH Italia is ROUGH Magazines first spin off as part of ROUGH’s quest for Global domination.  Luca will use his filmatic creativity to continue to push the boundaries in the ROUGH world as the Visual Arts Director including works for the “Cover Video” for ROUGH Italia.   The ROUGH Global &ldquo…

ROUGH EXCLUSIVE : K KOKE THE MAN AS YOU HAVE NEVER SEEN HIM BEFORE

Every so often there come a rapper that changes the nature of rap and k koke is that new beacon in the hip-hop worl making that change this mans story is unique and we are excited to hear it.  k.Koke is a man with a background. Currently one of the most sought-after performers on the underground hip-hop scene, his reputation for innovative lyrics and hi-octane performances has only been boosted by an unjust attempted murder charge. He was fully acquitted, and it is probable that charge was brought by the police partially because of the reputation of his street crew, USG. This reputation is in itself undeserved. The roots of USG go back almost a decade, to Usual Suspects, a crew formed on the hard streets of north-west London. US was authentic, so much so that many of the older crew members eventually spent time at HMP. The younger members, determined not to repeat the mistakes of their elders, turned to music for a creative outlet and for money. USG were among the pioneers…

SHINE BRIGHT LIKE A DIAMOND

A girls best friend are DIAMONDS , they come in all shapes and forms , from Luxury in clothing to impeccable make-up ,screaming every thing a girl loves, ROUGH presents to you SHINE BRIGHT LIKE A DIAMOND .   DIRECTOR : DIDYER ZARATE STYLING : TOKYOJAMES MODEL : CAROLINA @ NEXT MODEL MANAGMENT MAKE-UP : JESSICA HUNTE HAIR : SAM BURNETT   VIDEO EDITED by DIDYER ZARATE                                                                                                                                                                               …

ROUGH X ALEXIS BARREL

ALEXIS BARREL is ROUGH's 2013 designer to watch. Her ability to mix fabric to create forms and shape reminds us of some of the greats desigers. As a designer, she is well travelled which shows through her work mixing Europe with Africa, with a splash of the Americas. ROUGH  was pleased to spead some time with this great talent. DIRECTOR : MACIEK. STYLING : TOKYO JAMES DOP & EDITTING : MACIEK                                                                                                                                                                        …

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