ROUGH UK Presents: 01-110MPH

ROUGH UK presents Joshua Ng Autumn/Winter 2016 menswear collection ( SODIUM)  in a fashion film titled 0-100MPH.  It is a known fact fashion is an art and science that moves with time. And inspiration can be  gotten from the past, present and the future which is certainly based on time.  The fashion film embodies Joshua's work of time as the whole pieces have futuristic appeal to it.  Joshua features in his  Autumn/Winter 2016 collection digitally enhanced prints with a sports luxe appeal.  

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ROUGH UK Presents: The Mercures Party

ROUGH UK Presents, Film Director Xavier Ruax , Art Director/Producer Rafael Hernandez who worked alongside Fashion Director Ricardo Medina to create a conceptual fashion story titled ''The Mercure’s Party.'' The conceptual element in the film is the Art of Jelly which acts as a distraction from the main story. Generating confusion and creating expectations that get clear when the story reaches its climax. The aesthetics that unfolds are the element that brings together a new scene with characters such as post-human artist Pandemonia™ featured in the new film Absolutley Fabulous showing at cinemas now . The fashion film portraits a new generation of London designers and current trends wrap under a new take with 70’s vibes in a hotel in London’s Greenwich, the place to be seen.   Directed :XAVIER RUAX ; Fashion Director: RICARDO MEDINA; Producer: RAFAEL HERNÁNDEZ; Director Of Photography: JONATHAN…

ROUGH UK Exclusive: Rankin X Jitrois AW16 Campaign ''Look Once, Look Twice''.

ROUGH UK presents an exclusive Jitrois AW16 campaign film and editorial '' LOOK ONCE, LOOK TWICE'' in a collaborative partnership with Rankin. The campaign represents Living, Moving and Breath-Taking. ''Throughout their history, Jitrois have pushed boundaries with their visuals, creating powerful feminine poses. I wanted to take that to the next level, playing with the mind's eyes and the sensual experience of what we're seeing. I love photography that stops you in your tracks and how it is done. That is what we've achieved here and Jitrois were once again the peferct creative collaborators.'' - Explains Rankin This is also what Jean Claude Jitrois had to say about the collaborative partnership...''We've have a great history with Rankin and are really excited about the future. This is luxury fashion creativity at its best and together we can create something iconic, stimulating and beautiful''    

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