Fashion
07/06/16:
ROUGH UK Presents: The Mercures Party

ROUGH UK Presents, Film Director Xavier Ruax , Art Director/Producer Rafael Hernandez who worked alongside Fashion Director Ricardo Medina to create a conceptual fashion story titled ''The Mercure’s Party.'' The conceptual element in the film is the Art of Jelly which acts as a distraction from the main story. Generating confusion and creating expectations that get clear when the story reaches its climax. The aesthetics that unfolds are the element that brings together a new scene with characters such as post-human artist Pandemonia™ featured in the new film Absolutley Fabulous showing at cinemas now . The fashion film portraits a new generation of London designers and current trends wrap under a new take with 70’s vibes in a hotel in London’s Greenwich, the place to be seen.

 

  • Directed :XAVIER RUAX ; Fashion Director: RICARDO MEDINA; Producer: RAFAEL HERNÁNDEZ; Director Of Photography: JONATHAN STOW
  • Special Guests Appearance
  • Artist
  • PANDEMONIA®
  • Shoe Designer
  • LUCY CHOI
  •  
  • Models
  • JERI ALI
  • DANNA WHITEHEAD
  • JOHANNA NAULT
  • CHARLIE NOWLAN
  • ALEXANDER BECK
  • EDWARD KASISOPA
  • Focus Puller
  • MATT DEELEY
  • Colorist
  • JAX HARNEY
  • Director Assistant
  • ELI NAVARRO
  • Photographer
  • OLIVIER RIEU
  • Prop Stylist
  • HARRIET RODERIQUES
  • Stylist Assistants
  • IKA NOORHARINI
  • JAIME ROLF
  • MARTA ZAMPERUTTI
  • Hair Stylist
  • SANDRA NILSEN
  • ANDRA ROXANA PETREA
  • ANNA ROMERO
  • Music
  • Deep House Fashion
  • by VOVA KENNEDY
  • ——
  • Special Thanks
  • Sophie Le Duc
  • The Greenwich Hotel
  • Catherine Grove,
  • London SE10 8FR,
  • +44 (0) 20 8469 4440
  •  
  • CLOTHING
  • Lucy Choi London
  • Vinti Andrews
  • Hugo Boss
  • Armani
  • Gabriel Vielma
  • General Eyewear
  • La Perla
  • Joshua Kane
  • Dent De Man
  • Topman
  • Topshop
  • Roberto Cavalli
  • Chanel
  • MODEL MANAGEMENT
  • ELITE
  • UNSIGNED
  • AMCK
  • MARYLINE PARIS
  •  

 

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ROUGH UK Presents: The Mercures Party

ROUGH UK Presents, Film Director Xavier Ruax , Art Director/Producer Rafael Hernandez who worked alongside Fashion Director Ricardo Medina to create a conceptual fashion story titled ''The Mercure’s Party.'' The conceptual element in the film is the Art of Jelly which acts as a distraction from the main story. Generating confusion and creating expectations that get clear when the story reaches its climax. The aesthetics that unfolds are the element that brings together a new scene with characters such as post-human artist Pandemonia™ featured in the new film Absolutley Fabulous showing at cinemas now . The fashion film portraits a new generation of London designers and current trends wrap under a new take with 70’s vibes in a hotel in London’s Greenwich, the place to be seen.   Directed :XAVIER RUAX ; Fashion Director: RICARDO MEDINA; Producer: RAFAEL HERNÁNDEZ; Director Of Photography: JONATHAN…

ROUGH UK Exclusive: Rankin X Jitrois AW16 Campaign ''Look Once, Look Twice''.

ROUGH UK presents an exclusive Jitrois AW16 campaign film and editorial '' LOOK ONCE, LOOK TWICE'' in a collaborative partnership with Rankin. The campaign represents Living, Moving and Breath-Taking. ''Throughout their history, Jitrois have pushed boundaries with their visuals, creating powerful feminine poses. I wanted to take that to the next level, playing with the mind's eyes and the sensual experience of what we're seeing. I love photography that stops you in your tracks and how it is done. That is what we've achieved here and Jitrois were once again the peferct creative collaborators.'' - Explains Rankin This is also what Jean Claude Jitrois had to say about the collaborative partnership...''We've have a great history with Rankin and are really excited about the future. This is luxury fashion creativity at its best and together we can create something iconic, stimulating and beautiful''    

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